Friction


Friction is a Nashville based adult toy consultancy that focuses on safe and informed choices. The goal was to make Friction feel approachable and differentiated from the industry landscape through clean branding and elevated photography. 

The word mark was inspired by how the product manipulates bodily form; Folds, movement and stretching all became part of the expression. 


2014

Credits
Art Direction and design: Michael Boswell
Art Direction and design: Elle Kim

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