Hewlett Packard

A new brand for a new company. Hewlett Packard Enterprise is the new B2B side of HP that supplies enterprise solutions to small and large companies. 

The strategy defined HPE as a simplified and agile company that is focused on partnership. Out of this, the ’Element’ was born being more than a logo, the Element frames, moves and captures the spirit of HPE across a variety of applications. 



Design Director: Michael Boswell
Global Creative Director: Anne Swan
Creative Director: Amanda Voss
Designers: Tina Wang, Jan Olof Nygren & Nicholaus Jamieson

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