Identity Design System Guidelines Packaging Art Direction
A new brand for a new company. Hewlett Packard Enterprise is the new B2B side of HP that supplies enterprise solutions to small and large companies. The main portion of this business is in server technology, IT and related R&D.
The strategy defined HPE as a simplified and agile company that is focused on partnership. Out of this, the ‘Element’ was born; being more than a logo, the Element frames, moves and captures the spirit of HPE across a variety of applications.
Design Director: Michael Boswell
Global Creative Director: Anne Swan
Creative Director: Amanda Voss
Designers: Tina Wang, Jan Olof Nygren & Nicholaus Jamieson