The Lift series is an intimate portrait of Vevo’s best artist. The production captures the essence of the artist in three takes; two performances and one profile piece from the artist themselves.
My role was to develop the design direction for Lil Xan’s 2018 Lift campaign. The campaign rolled out weekly with original pieces of artwork that expressed Xan’s cultural perspective, and mobilized his fan base. Lil Xan, along with his fans, posted and shared the creative in a show of support and camaraderie.
The campaign lived across all digital and social Vevo platforms. It surpassed 5MM content impressions, resulting in the most viewed Lift content for Vevo. Below are highlights from the campaign and links to Lil Xan’s performances.