By Bonobo

Branding for Outlier: Bonobo's recent project consisting of a diverse range of festivals, club shows, record label and more.

Bonobo’s inspiration behind the project was to develop an international series of events that is interconnected  in experience, but diverse in spirit. The design system plays off this idea with isolated elements being brought together via map like outlines. Similarly, typography responds in a kinetic way, separating and joining across animation and printed collateral.

Art Direction and Design:
Michael Boswell  

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