Spotify Premium

Working alongside a diverse in-house team, we launched the new immersive Spotify Premium brand. The layered graphic system adds an additional narrative level that reflects Spotify Premium’s deeper and richer listening experiences

The development process was cross-disciplinary; requiring collaboration across design, strategy, marketing, product, and our creative partners, who helped us build a robust asset library to champion the brand across global markets.  

To support our production needs, we also partnered with Stink Studios to develop a digital tool that renders visual assets based on source imagery. It’s beautifully built and really, really, really fun to use.   

︎Illustration Partners: Patricia Doria, Cé Pé, Aaron Lowell Denton, Kim Dulaney, Steph Lau, Abang, Boltron, Steffen Ullmann, Jee Ook, Genie Espinosa, Joel Burden, Saimon Chow, Steph Ramplin, Liz Xiong, Mark Pernice, Maïté Marque, and SAMY. 

Spotify Team: Chelsea Alburger, Claire Ulak, Michael Boswell, Ras Wangelin, Reb Lim, + More 

Agency Partners: Stink Studios, Hornet (CD Pedro Lavin)

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