Working alongside a diverse in-house team, we launched the new immersive Spotify Premium brand. The layered graphic system adds an additional narrative level that reflects Spotify Premium’s deeper and richer listening experiences.
The development process was cross-disciplinary; requiring collaboration across design, strategy, marketing, product, and our creative partners, who helped us build a robust asset library to champion the brand across global markets.
To support our production needs, we also partnered with Stink Studios to develop a digital tool that renders visual assets based on source imagery. It’s beautifully built and really, really, really fun to use.